Why It’s Important To Be Likeable in Sales

The memorable part of a first impression, explained by Sales Guy.

Sales Guy
April 13, 2012

The word “likeable” is defined by the Merriam-Webster Dictionary as having qualities that bring about a favorable regard. We all, to some extent, have qualities and characteristics that make us naturally likeable to certain types of people and personalities.

In a sales conversation, if your prospect likes you, they will be open to answering your questions and engaging in a conversation about their needs and situation -- which is more likely to lead to sales success.

How long does it take to make a first impression? An instant. Unlike trust, which is earned over time and through multiple interactions, likeability (or lack thereof) occurs in mere moments. So when first meeting new prospects, it is absolutely critical that you control things that are within your power to control.

Check out The Public Speaker's expert advice on how to make yourself more likeable.