How to Boost Your Brand At Work
Typically branding applies to entrepreneurs or businesses, however, personal branding is just as important for the corporate worker. Improve your reputation and credibility by following these 3 steps.
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Sherri is a smart, organized, and hard-working team leader. She is considered an expert in her technical area and new employees often go to her for help. Everyone speaks highly of Sherri, yet she was passed over for a promotion into management. Today, I’ll talk about what Sherri needed to change in order to get that promotion.
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Many authors suggest that with a strong personal brand you’re a magnet for opportunity. For me, personal branding really is just a new way to describe an old idea. Personal branding is all about how others perceive your reputation and credentials. The idea is that people will seek you out because of the perceptions of others, because you’re the authority in your knowledge area and well, because you’re likable. So, yes, strong personal branding does lead to career advancement and more money.
As a small business owner, I’ve always thought of branding as it applies to my company or as it might apply to an expert author or speaker. However, personal branding is just as important for the corporate worker. Having a good reputation within your own company is important for career advancement.
Today I’ll cover 3 steps to developing your personal brand at work:
Step 1: Identify How Others See You
The good news is that you already have a brand. Whether you have intentionally created your it or not, you already have one. Those around you have formed an impression of you. But do you know what that impression is?
To find out the specifics you’ll need to ask your peers. When I first starting thinking about branding “Lisa B. Marshall,” I thought I knew how others perceived me. But it turns out I wasn’t completely right. I started by choosing a few trusted co-workers and friends to help me identify key words that described me. I even decided to use the Interactive Johari Window as a springboard for this exercise. However, I found that for me, asking clients and customers was a better source of information. They were often willing to articulate my positive attributes as well as the areas that needed improvement.
So back to our case study. When Sherri tried this exercise, she simply gave her co-workers a list of terms to choose from. They mostly chose words like “confident,” “quiet,” and “intelligent” to describe her. She noticed that they passed up terms such as “strong communicator” and “organized.” The good news for Sherri was that she wasn’t stuck with those initial impressions; it was just a starting point.