Business professionals are asking a very valid question: Is social media relevant in my industry?
Have you been “googled?”
There is a reason why Google is used as a verb. In today’s world people “google you” in an effort to get a glimpse of who you are and what you are all about; based on what they find written about you or what you have written about yourself online. What they find about you will impact your ability to gain new business, retain customers, keep your job, get a new job and build relationships.
Today’s episode is a rant. My objective is to get your attention and I hope you will send this message to your friends, peers and even your children. I am so sick and tired of the sob stories from people who have lost jobs, customers, career opportunities, damaged relationships and even blown up their marriages because of the stupid stuff they posted online.
Just recently a politician’s tasteless post on Facebook and a teacher’s hurtful comments about her students and parents made national news. Both experienced irreparable damage to their reputations, embarrassment, and the untimely end to distinguished careers. Neither expected others to find their comments online – they both told news reporters that they thought what they had written was private.
Seriously. Are people still this naïve?
Google is a verb in our modern vernacular as in: “Have you googled him yet?
But as these stories and many others unfold I think being “googled” may soon gain a new connotation. As in: “Did you hear about Steve? Man did he get ‘googled!’ His boss found his post on Facebook and fired him.” Or perhaps Steve got ‘Facebooked.’