During a recession retaining your core customer base is priority #1.
According to Colleen this simple process will help put your finger squarely on the pulse of your highest value customers while they're still customers. When you do, you will:
Enhance customer loyalty
Preserve core revenue
Ease account penetration
Promote customer referrals
Differentiate you/your company from competitors
At some point in the future we will come out on the other side of the recession. Putting a focus on customer retention will not only help you maintain your current revenue streams now but will position you to grow even faster when the economy turns around. Because, as Colleen Edwards says, your customers will know you care, they will have seen you at your best when times were tough, and because of this they will reward you with even more business when things get better.
To learn more about Colleen Edwards and PowerMark visit her at www.thepowermarkgroup.com.
This is Jeb Blount, the Sales Guy. To get more advice from today’s top sales experts like Colleen Edwards subscribe to Sales Gravy Magazine free at SalesGravy.com. If you have a sales question please send it to firstname.lastname@example.org.
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