There are other people who do what you do in the world. Weird right? There’s a way to distinguish yourself, though, and it’s not necessarily by being the best
Creating and image of distinction and different-not-betterness is about good imagery. A great logo. A cool color scheme. And test what you decide on- if you’re working on the internet, there are a thousand ways to use analytics and testing to actually prove whether your brand is working for your audience.
Making brand distinction is also about consistency. Once you pick a brand, stick with it. This doesn’t mean you have to be completely rigid about changing your approach. If something seems to be working better when you make a change, go that way. But if you look at logos for Coca-Cola, Ford or McDonald’s you know exactly who’s who. We would never confuse Pepsi with Coke, or McDonald’s with Burger King because they have distinct brands that they’ve stuck with since the beginning.
Dusty decided to make the company logo a really cool horse’s head, wearing armor of course. Now, all the LARPers know the horse’s head is the place to go for quality armor. By making his product, sales techniques and brand different instead of better, Dusty has set the company apart.
Live Differently to Get Ahead
If you’re selling something, changing your brand and product to be unique helps grab audiences in a new way. But what if you’re just trying to get ahead?
Deep down inside, we all want to feel unique. But even deeper, we really all desperately want to be like everyone else. And, like everyone else, we want to feel different. So if you’re trying to get ahead in life, being better is only part of the equation. Find a way to present yourself with… pizzazz.
By separating yourself from the pack, you can show people they can take you seriously, and that you’re not just another out-of-the-box drone.
If you work in an office, Your version of offering a unique product is to package yourself uniquely. To set yourself apart, go out of your way to help people in other departments, take on extra tasks (without overloading yourself) and do little favors for people that matter. You’ll become recognized not because you’re going outside your job description, but because you bring a different attitude to work altogether.
You can take this idea even broader too. If you set yourself apart with a distinct personal brand, you’ll always be recognized. Find your equivalent to the Steve Jobs Turtleneck, or the Mark Zuckerberg Grey Hoodie. I even have a friend who dresses in a full steampunk suit wherever he goes. Everyone knows who that guy is, and not necessarily because he’s the best at what he does. It’s because he stands out.
Now that Dusty knows about all the ways to stand out, personally and in business, the possibilities are endless. Dusty is different. And in this day and age, when being better is a dime a dozen, being different is the way to go. You can hear more about getting ahead through being different in my interview with Gregory Diehl, author of Brand Identity Breakthrough.
This is Stever Robbins. Follow GetItDoneGuy on Twitter and Facebook. I run webinars and other programs to help people be Extraordinarily Productive, and build extraordinary careers. If you want to know more, visit SteverRobbins.com/
Work Less, Do More, and Have a Great Life!
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