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How to Present Science to Non-Scientists

If you've ever wondered how to make technical information accessible to the masses, The Public Speaker has the key. You've got to see this. 

By
Lisa B. Marshall
2-minute read

I admit it, I'm a geek at heart.  My primary clients over the past 15 years have been highly technical professionals.  Most of the time, I've helped them to communicate their work, one technical person to another.

But on occassion, I get asked to help a scientist communicate their work to non-scientists.  It takes a special skill to be able to do that successfully.

Today, my friend Fred Dewey sent me this awesome video, Boehmian Gravity! by Tim Blais and A Capella Science.  It explans quantum physics in accapella.  If you are in a technical field and need to explain what you do to non-physicists, you need to take a look at this video.  It truly is amazing.  It's entertaining, it's interesting, and educational.  

What can you learn from this video about making presentations to non-science audiences? 

  • That you can communicate very technical information and have it make sense to a non-technical audience.
  • It's OK to talk include some terminology that may not be understood, but put the words in print on the screen.
  • When making key points, be sure to repeat them and to explain them in more than one way.
  • Using something that is already familiar helps to make the unfamiliar easier to understand.
  • When you make it fun to learn, you audience will pay attention.
  • Make it personal. All "presentations" should just be conversations with your audience.
  • Non-technical people want to understand and greatly appreciate those who make the effort.

I hope you enjoy the video as much as I did. 

Check out more tips on effective communication from QuickAndDirtyTips.com.

 

About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.