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Get Better Results From Your PR Efforts

The Public Speaker’s 4 ways to step-up your public relations and communication skills so that you get better results from your publicity efforts.

By
Lisa B. Marshall
4-minute read
Episode #156

No organization wants to go through what the Susan G. Komen Foundation did in early 2012.

When they dropped funding for Planned Parenthood, supporters took to Facebook, Twitter, and the blogosphere to express their outrage. In just a couple of days, they lost substantial financial support, a top executive resigned, and they wound up reversing their decision. Trust with the public was broken. A public relations nightmare like this can take years to overcome.

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Even if you don’t have a public, public relations crisis, there can be plenty of other reasons why you may not be getting good PR.

Public relations go beyond the press releases you write or events you attend, or even how you respond to blunders. It speaks to the ongoing relationship with others—even those who are not yet your customers or supporters. Some companies shine at this, while others lag behind. If positive PR is passing you by, consider these hurdles that may be blocking you from winning the public relations race.

#1 Tell More Stories

Storytelling is a key element in public relations. It's important that you share true stories about ways you have helped customers improve their lives. Help your clients feel connected to your brand "family" by spotlighting them and the good they are doing. Showcase employees that are making a difference outside of work hours. This attaches your company name to uplifting information.

Marketing consultant and professional speaker Jay Handler says,

“Your company was started for a reason. There’s a great story back there somewhere...Try and remember that people buy from people they know, like, and trust. It’s our stories that make people feel those things about us. Get your stories out there. Make that the priority, and the registers will ring again!”

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About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.