Get Better Results From Your PR Efforts

The Public Speaker’s 4 ways to step-up your public relations and communication skills so that you get better results from your publicity efforts.

Lisa B. Marshall
4-minute read
Episode #156

This goes beyond simply placing advertisements. Look for more active opportunities to boost your company’s image. That way, you can tie your presence to your core values.

If you aren't making an intentional effort to get involved in community projects such as non-profit fundraisers, you are missing an opportunity to become friendly with the public at a level that resonates with their hearts. Be strategic. Align yourself with organizations and events that complement the types of services you offer.

For example, an investment firm could partner with projects and events that relate to preparing for the future, caring for the aged, or creating security for one’s family. The firm could give to a local college as a tie-in with providing Educational Savings Accounts. They can provide donations to senior citizen services since they help people plan for a secure future in their retirement age.

Finally, be sure to contact to the media to tell you story. Remember, pitch the story using a spicy, spunky, sassy, or slightly salty hook to gain attention. Then respond quickly when they call you because they want to cover your community event.

This is Lisa B. Marshall, passionate about communication; your success is my business.


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About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.