ôô

How to Make a Good Pitch

What is your 30-second message?

By
Lisa B. Marshall ,
July 31, 2015
Episode #066

The Elevator Pitch

Today's article idea comes from a reader named Alex who wanted to know how to "convey important information in a short period of time?"

Ah, the old "elevator pitch" (you know, talking about yourself or your ideas in 30 seconds or less). This skill is very important to a salesman or entrepreneur; but if you think about it, it's equally important for job seekers, podcasters, speed-daters-- really everyone. You never know when you might be called upon to quickly  explain an idea or be direct about who you are and what you do.

So is there a trick to making your pitch successful?

How to Create Your Pitch

To help folks with this skill, I generally provide a bare bones model that works like magic.

First, it helps to think of your pitch like a very short commercial. Brainstorm the bigger messages that set you apart from the competition. It needs to be clear, concise, and compelling. Come up with five core ideas:

  1. Your name or area of expertise

  2. How you help

  3. What you do

  4. Why you’re different or the best

  5. A call to action

Pages

The Quick and Dirty Tips Privacy Notice has been updated to explain how we use cookies, which you accept by continuing to use this website. To withdraw your consent, see Your Choices.