How to Make a Good Pitch

What is your 30-second message?

Lisa B. Marshall,
July 31, 2015
Episode #066

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The Elevator Pitch

Today's article idea comes from a reader named Alex who wanted to know how to "convey important information in a short period of time?"

Ah, the old "elevator pitch" (you know, talking about yourself or your ideas in 30 seconds or less). This skill is very important to a salesman or entrepreneur; but if you think about it, it's equally important for job seekers, podcasters, speed-daters-- really everyone. You never know when you might be called upon to quickly  explain an idea or be direct about who you are and what you do.

So is there a trick to making your pitch successful?

How to Create Your Pitch

To help folks with this skill, I generally provide a bare bones model that works like magic.

First, it helps to think of your pitch like a very short commercial. Brainstorm the bigger messages that set you apart from the competition. It needs to be clear, concise, and compelling. Come up with five core ideas:

  1. Your name or area of expertise

  2. How you help

  3. What you do

  4. Why you’re different or the best

  5. A call to action