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How to Make a Good Pitch

What is your 30-second message?

By
Lisa B. Marshall
3-minute read
Episode #66

The Elevator Pitch

Today's article idea comes from a reader named Alex who wanted to know how to "convey important information in a short period of time?"

Ah, the old "elevator pitch" (you know, talking about yourself or your ideas in 30 seconds or less). This skill is very important to a salesman or entrepreneur; but if you think about it, it's equally important for job seekers, podcasters, speed-daters-- really everyone. You never know when you might be called upon to quickly  explain an idea or be direct about who you are and what you do.

So is there a trick to making your pitch successful?

How to Create Your Pitch

To help folks with this skill, I generally provide a bare bones model that works like magic.

First, it helps to think of your pitch like a very short commercial. Brainstorm the bigger messages that set you apart from the competition. It needs to be clear, concise, and compelling. Come up with five core ideas:

  1. Your name or area of expertise

  2. How you help

  3. What you do

  4. Why you’re different or the best

  5. A call to action

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About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.