What is your 30-second message?
The Elevator Pitch
Today's article idea comes from a reader named Alex who wanted to know how to "convey important information in a short period of time?"
Ah, the old "elevator pitch" (you know, talking about yourself or your ideas in 30 seconds or less). This skill is very important to a salesman or entrepreneur; but if you think about it, it's equally important for job seekers, podcasters, speed-daters-- really everyone. You never know when you might be called upon to quickly explain an idea or be direct about who you are and what you do.
So is there a trick to making your pitch successful?
How to Create Your Pitch
To help folks with this skill, I generally provide a bare bones model that works like magic.
First, it helps to think of your pitch like a very short commercial. Brainstorm the bigger messages that set you apart from the competition. It needs to be clear, concise, and compelling. Come up with five core ideas:
Your name or area of expertise
How you help
What you do
Why you’re different or the best
A call to action