How to Prepare and Deliver Media Interviews (Part 1)

Have you been asked to appear in a media segment? The Public Speaker has done plenty. From preparing for the interview, to following up afterward, check out these tips to start interviewing like a pro.

Lisa B. Marshall
4-minute read
Episode #209

How to Prepare and Deliver Media Interviews (Part 1)

Since my latest book Smart Talk went on sale in January, I’ve been doing many media interviews. Even though I’m an expert in communication (or maybe because I am), I was nervous about delivering “good” interviews. So I spent time brushing up on my skills and then launched into weekly interviews for several months. I’ve just started winding down a bit and I decided to create a two-part mini-series to share with you my quick and dirty tips for a successful media interview..

With the rapid growth in books, specialized conferences, social media, entrepreneurship, and even corporate professionals wanting to expand the reach of their brands, more and more people are becoming interviewers and interviewees. In fact, this past April I received a request for an episode on how to conduct a media interview – as an interviewer. Check that out when you have a few minutes.

Today we’ll look at the flip side—helping you prepare and deliver memorable media interviews, as an interviewee

To Agree or Not to Agree? 

When you receive an interview request, the first thing you need to decide is if you should do the interview. If you are being interviewed to provide your opinion on a currently hot topic, you’ll want to consider who the reporter is, the news outlet, and the audience. Most importantly you’ll want to know the focus of the interview. Don’t agree to an interview until you understand the angle and why you, in particular, were contacted.


About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.