How to Prepare and Deliver Media Interviews (Part 2)

Have you been asked to appear in a media interview? The Public Speaker provides more tips for doing better interviews, from preparation to follow up. Learn these tips to start interviewing like a pro.

Lisa B. Marshall
5-minute read
Episode #210

Say Thanks!

The end of the interview is the time to directly promote yourself—often the host will tell the audience where they can find more from you, but sometimes, it will be up to you. Be ready with your website or very brief promotional information. For most interviews, that’s it.

Keep in mind, the host still has a show to do, so don’t be surprised if they disappear as soon as your on air interview is over.  However, that doesn’t mean you shouldn’t follow up. Send a thank-you email or card or perhaps consider sending a testimonial for their website. You might even recommend someone they might want to interview and offer to make an introduction. 

Review Your Performance

I know many of us find this painful, but reviewing video or audio of your appearance is the best way to improve your media skills. Listen and review your interview against a short checklist of your goals. Frankly, for me review is the hardest part of an interview and I’m guilty of sometimes skipping this step because I always think about what I could have done differently.  Don't be hard on yourself, it takes practice to get good at this.

See also: Why You Hate Your On-Air Voice

The more interviews you do, the better you will be at them. With today’s tips I hope you’re now ready to nail your interview.  I’ve got an interview later today, let’s see if I follow my own advice. 

Smart Talk by Lisa B. Marshall, The Public SpeakerThis is Lisa B. Marshall, The Public Speaker.  Helping you lead, influence, and inspire through better communication. Do you wish you got an email from me letting you know the new podcast is available?  Join my newsletter to get weekly updates and get a free bonus. 

Do you struggle with difficult conversations? Do you procrastinate when it comes to delivering feedback?  Do you know how to effectively persuade and influence others?  Learn this and more in my book Smart Talk.

Radio personality, Maureen Anderson called it “The owner’s manual for your mouth!”  Visit www.smarttalksuccess.com to get your personally signed copy. 

Microphone image coursey of Shuttershock.


About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.