ôô

The Importance of Sharing Stories

The Public Speaker on why you should include a story for each point that you discuss in your presentation.

By
Lisa B. Marshall
1-minute read

The Importance of Sharing Stories

When you’re speaking in front of an audience or making a presentation for a client, it’s really important to include stories. For each of your main points, that is for each question, secret, or tip, you’ll want to include a story that is an example of the idea you’re discussing.

This is crucual for a few reasons:

#1. It makes the presentation far more interesting and fun.

#2. In an informal and indirect way, it lets your customers and prospective clients hear about your professional experiences and it shows that you already have clients that pay for your expertise.

#3. Perhaps most importantly, people remember stories. People not only easily remember stories, but they retell them to other people—which can only help your business or cause!
 

Figure at Lectern image from Shutterstock

About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.