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The Importance of Sharing Stories

The Public Speaker on why you should include a story for each point that you discuss in your presentation.

By
Lisa B. Marshall,

The Importance of Sharing Stories

When you’re speaking in front of an audience or making a presentation for a client, it’s really important to include stories. For each of your main points, that is for each question, secret, or tip, you’ll want to include a story that is an example of the idea you’re discussing.

This is crucual for a few reasons:

#1. It makes the presentation far more interesting and fun.

#2. In an informal and indirect way, it lets your customers and prospective clients hear about your professional experiences and it shows that you already have clients that pay for your expertise.

#3. Perhaps most importantly, people remember stories. People not only easily remember stories, but they retell them to other people—which can only help your business or cause!
 

Figure at Lectern image from Shutterstock

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