The Art of Business

Looking for the best advice for expanding your business? Check out these 4 books that will revolutionize your brand and your revenue.

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Looking for the best advice on expanding your business? Whether it's nailing down the basics of drafting a business plan, discovering what makes the most loyal customer, or highlighting your brand in a saturated market, we've got you covered!

Check out our picks of 4 great books that will surely help you conquer the art of doing business and expand your company today:

Zombie Loyalists: Using Great Service to Create Rabid Fans

Zombie Loyalists

by Peter Shankman

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue.

Imagine an army of customers who will do your public relations, marketing, and advertising, without being asked, each and every time they give you their money. Looking at exceptional companies like the Ritz-Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.

Available for pre-order at Amazon | Barnes & Noble | Apple


Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing

Twitter Is Not a Strategy

by Tom Doctoroff

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don’t embrace “Big Data,” they will fade into obscurity.

But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital and social media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of digital branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In Twitter is Not a Strategy, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. .

Available for pre-order at Amazon | Barnes & Noble | Apple


The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters, and the Occasional Spectacular Failure

The Risk Factor

by Deborah Perry Piscione

Our most revered business icons of the last few decades are the bold risk-takers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today’s stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation.

In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility.

Drawing on case studies from a wide range of now-famous giants (Netflix, Salesforce) and successful start-ups (Tesla, NetApp), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.

Available for pre-order at Amazon | Barnes & Noble | Apple


The Business Writer's Handbook, Tenth Edition

The Business Writer's Handbook

by Gerald J. Alred, Charles T. Brusaw, and Walter E. Oliu

Now in its tenth edition, this classic book remains the complete business-writing reference for students and professionals alike. Alphabetically organized and easy-to-use, its nearly 400 entries provide guidance for writing all the most common types of business documents and correspondence, from brochures, press releases, and résumés, to executive summaries, proposals, and reports.

This edition has been thoroughly revised and reflects on the workplace impact of email and technology. Comprehensive yet concise, The Business Writer’s Handbook remains the quick reference faithful users have come to appreciate.

Available for purchase at Amazon | Barnes & Noble