Painless Ways To Be A Greener Business

Going green doesn't have to mean you give up technology. Find out simple ways to be a greener business.

Aliza Sherman
November 6, 2008
Episode #028

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Hi there, The Digital Marketer here, ready to help you put the power of the Internet and technology to work for your business.

If you're like me, you find the whole concept of going green to be important but daunting. I turned to my fellow Quick and Dirty Tipster Make-It-Green Girl to talk about ways we can all get a little greener without chucking all the tools we use to be more efficient in our work.

I've heard a lot about how technology can be terrible for our planet, but no matter how much I want to do the right thing, I don't want to get rid of all my tech tools.

Reducing Your Devices

Lately, I've been looking for tech tools that can help me be just a little bit greener.

I've heard that printers can be a problem for the environment and learned from a spokesperson at Lexmark, a printer manufacturer, that there are many simple ways to reduce waste when printing:

  1. Make sure you use high-yield inkjet supplies and recycled paper.
  2. Go with an all-in-one device that prints, faxes, scans and copies to reduce the number of energy consuming equipment you have.
  3. Network and share your all-in-one device with the rest of the family or with staff to cut down on the need for more devices.

I have also found a local business called Cartridge World that takes all my empty inkjet cartridges and provides refilled inkjet cartridges at a very good price so I not only contribute saving the planet but, save a little cash as well.

So, Make-It-Green Girl, what other tips would you recommend for business owners to go green without having to go without all of their technology?

Make-It-Green Girl Says

Thanks, Digital Marketer. Technology can definitely help you go green. A great example is Google's mobile phone interface for Google Maps, so you can use a mobile phone to get directions instead of printing out the page from Google Maps. Hewlett-Packard has also released software for PC users to clip wasted space, copy and paste multiple documents, webpages, and pictures into one print file, and check the number of pages and what's on them before you print. That way you escape the wasted blank space at the end of the pages, and you can delete content you don't really need printed, like webpage logos or ads.