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Brandalized

Portmanteaus are a fun way of making up new words that we all love (or love to hate). Grammar Girl shares a newly-coined portmanteau, and how it can help you to get your hands on a signed copy of the new Brandon Sanderson book!

By
Mignon Fogarty

Brandalized

Portmanteaus are a fun way of making up words. Lewis Carroll did it, and marketers love it. People often love them or hate these blended words. We have "Brangelina" (Brad Pitt + Angelina Jolie), "carmageddon" (cars+ Armageddon), and "spork" (spoon + fork). Today, I learned a new, very specific portmanteau that I'd like to share: "Brandalized."

 

Brandon Sanderson, author of many books, including the highly anticipated final book in the Wheel of Time series, has made a habit of secretly signing books in airport bookstores as he passes through cities on book tours. Apparently his fans have coined this activity as "Brandalizing" books (Brandon + vandalize). Watch his Twitter account for tips on where to find Brandalized books. 

More on Portmanteaus

About the Author

Mignon Fogarty

Mignon Fogarty is the founder of the Quick and Dirty Tips network and creator of Grammar Girl, which has been named one of Writer's Digest's 101 best websites for writers multiple times. The Grammar Girl podcast has also won Best Education Podcast multiple times in the Podcast Awards, and Mignon is an inductee in the Podcasting Hall of Fame. Mignon is the author of the New York Times best-seller "Grammar Girl's Quick and Dirty Tips for Better Writing" and six other books on writing. She has appeared as a guest on the "Oprah Winfrey Show" and the "Today Show" and has been featured in the New York Times, Business Week, the Washington Post, USA Today, CNN.com, and more. She was previously the chair of media entrepreneurship in the Reynolds School of Journalism in Reno, NV. She hates the phrase "grammar nazi" and loves the word "kerfuffle." She has a B.A. in English from the University of Washington in Seattle and an M.S. in biology from Stanford University. Mignon believes that learning is fun, and the vast rules of grammar are wonderful fodder for lifelong study. 

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