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"Gorilla" Versus "Guerrilla"

Unless you're hawking primates, you're not engaging in gorilla marketing. It's guerrilla marketing.

By
Mignon Fogarty
1-minute read

Unless you're hawking primates, you're not engaging in gorilla marketing. It's guerrilla marketing.

The term "guerrilla" comes from a Spanish word that means "little war." Guerrilla fighters typically launch small, targeted attacks as opposed to the large military campaigns typically run by nations. Similarly, guerrilla marketers typically use targeted, creative marketing methods as opposed to the expensive, traditional campaigns typically run by large corporations.

 

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About the Author

Mignon Fogarty

Mignon Fogarty is the founder of Quick and Dirty Tips and the author of seven books on language, including the New York Times bestseller "Grammar Girl's Quick and Dirty Tips for Better Writing." She is an inductee in the Podcasting Hall of Fame, and the show is a five-time winner of Best Education Podcast in the Podcast Awards. She has appeared as a guest expert on the Oprah Winfrey Show and the Today Show.

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