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"Gorilla" Versus "Guerrilla"

Unless you're hawking primates, you're not engaging in gorilla marketing. It's guerrilla marketing.

By
Mignon Fogarty,

Unless you're hawking primates, you're not engaging in gorilla marketing. It's guerrilla marketing.

The term "guerrilla" comes from a Spanish word that means "little war." Guerrilla fighters typically launch small, targeted attacks as opposed to the large military campaigns typically run by nations. Similarly, guerrilla marketers typically use targeted, creative marketing methods as opposed to the expensive, traditional campaigns typically run by large corporations.

 

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