Punctuation with Trademark Symbols

I regularly get questions about how to handle punctuation when a sentence ends with a trademark symbol. Your answers await!

Mignon Fogarty
1-minute read

Trademark Symbols with Punctuation at the End of a Sentence

Trademark symbols go before the final punctuation:

Every morning, the first thing I do is check Google News™.
Do you love Grammar Girl®?

Sometimes professional designers play with the spacing so the period looks more like it is under the trademark symbol.

Trademark Symbols at the End of a Quotation.

Ending a quotation with a trademark symbol is unusual, and I recommend avoiding it if possible (see the section below), but if you must include a trademark symbol at the end of a quotation, put it before the terminal punctuation mark:

Al said, "I like Fritos®."
Guadalupe said, "I love playing Grammar Pop™!"

Trademark Symbol on Every Mention?

I'm not a lawyer, but in general, it is not necessary to use the trademark symbol every time you use a trademarked term, so you can often avoid using it when it looks awkward at the end of a sentence. This article from Forbes explains in more detail.

Related Article: Should I Capitalize "Google" When I Use It as a Verb?

Image courtesy of Shutterstock.

About the Author

Mignon Fogarty

Mignon Fogarty is the founder of Quick and Dirty Tips and the author of seven books on language, including the New York Times bestseller "Grammar Girl's Quick and Dirty Tips for Better Writing." She is an inductee in the Podcasting Hall of Fame, and the show is a five-time winner of Best Education Podcast in the Podcast Awards. She has appeared as a guest expert on the Oprah Winfrey Show and the Today Show. Her popular LinkedIn Learning courses help people write better to communicate better.

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