How to Manage Your Bulk Email

How to control your bulk email so you can easily see it, without it cluttering your inbox? Get-It-Done Guy has found the perfect solution.

Stever Robbins
4-minute read
Episode #305


Email! I just love email! Really, I do…No, I don’t. I hate email. I’ve been using it a long time. Longer than you. And the awesomeness wore off before you had even heard of the internet.;


Spam was the big problem of the 90s. But for the most part spam is dealt with by spam filters at your mail host.

As I’ve discussed before, I have a separate email address for my potentially-spammable email addresses. When I buy an airline ticket, or shop at an online store, they get the separate email address. That way all the spam they’re going to send ends up in my low priority inbox, which I check…well, never.

“Never” is a problem, though. These days the issue isn't spam, it’s legitimate mailings for things I’m genuinely interested in ending up in my bulk email folders. These are mailings about how to eat and exercise to develop a manly-man body (eat your heart out, Get-Fit-Guy Ben Greenfield! Soon I’ll be able to do 5 pull-ups! Umm hmm!). They're emails from theater groups I belong to, marketing information from vendors I actually care about, shipping information for those awesomely fashionable spandex travel underwear (just like Ben’s), and of course my daily dose of comics.

Cloud-based email is my primary inbox. Having my email analyzed, my documents profiled, my privacy invaded, and my reputation hijacked and sold to the highest bidder seems like a small price to pay for several gigabytes of storage. One of the few consolations for this historically unprecedented invasion of privacy is that cloud-based email lets third-party apps access your inbox. A third-party app recently changed my whole email life.

It works with Outlook, Hotmail, MSN, Windows Live, Gmail, Google Apps, Yahoo! Mail, AOL Mail, and iCloud.

A Digest of All Your Email

Sometimes when you subscribe to an email list, you get the option to receive individual messages as they get sent to the list, or you can get a digest. A digest collects all the individual messages that go to that list in a given day or week and sends them all at once in a single big message. You can then read the digest and see everything at once.

This app takes the idea one step further. It can access all your messages, and it has rules built in so it can figure out what is and isn’t a mailing list. The app is called Unroll.me.

The first time you run it, unroll.me scans your inbox and lists of everything that seems to be from a mailing list. You then decide which you want added to your daily digest, which it calls a “rollup.”


About the Author

Stever Robbins

Stever Robbins was the host of the podcast Get-it-Done Guy from 2007 to 2019. He is a graduate of W. Edward Deming’s Total Quality Management training program and a Certified Master Trainer Elite of NLP. He holds an MBA from the Harvard Business School and a BS in Computer Sciences from MIT.