Being a "Go-Giver" can lead to success and happiness.
Today's topic is using giving to get what you want. The quick and dirty tip is to give more value than you charge. And we're not just talking about money.
It's Better To Give Than To Receive
When I was a kid, grown-ups used to say, "''Tis better to give than to receive." In what universe? Receiving treated me pretty good. In my world, Santa Claus brought ME a train set. The Easter Bunny brought ME chocolate eggs. And Lucrezia, Demon of the Night, brought ME the tormented souls of my enemies. Giving wasn't high on my list.
So I was bummed when researchers showed that giving actually makes you happier than receiving. And the happiness lasts longer. Who knew? Thank you, researchers. There's even a best-seller about giving, "The Go-Giver" by Bob Burg and John David Mann. They lay out the Law of Value: always give more in value than you receive in payment.
As a customer, we love getting more value than we paid for. That's why JetBlue is so awesome—their coach class is better than other airlines' first class. It makes me want to fly them. A lot.
You Scratch My Back, I'll Scratch Yours
And... there's deeper psychology at work, too.