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What Should You Put on a Business Card?

Get-It-Done Guy explains how to make your business card work for you.

By
Stever Robbins,
Episode #098

Non-Profit Business Cards

Your nonprofit card is the same: company, name, phone, and email. I would include a tagline making it clear what the nonprofit does. Nonprofits appeal to values, which are strong connecting forces. So with absolutely no evidence whatsoever, I believe highlighting your cause on your card gives an extra emotional oomph to people who share your values. “Solar energy for a sustainable future,” “Educating the most needy,” “Curing hunger, one gastric stomach band at a time.”

If your for-profit has a cute Web 2.0 name like Zunk, Bloop, Plop, BoxBe, Burble, or Splook (all of which are active websites as I write this), include a tagline so people have a clue what you do. And tell your branding people that if you don’t have the money for a mass market campaign to explain your company name to 100 million people, choosing a descriptive name can be useful. Zipcar. I’ll bet it’s about cars. It’s a zippy, fast car rental company. Who’d have thought it? Everyone, because it says something.

Personal Business Cards

When I got my first business cards, I fell so in love with their shiny goodness that I immediately ordered “personal cards.” They’re for people I want to be friends with. I still go minimal: name, phone number, and private email address. I only give my street address to people who promise to bring oreo ice cream cake and, of course, the paparazzi.

My friend Ashton’s personal card is even more minimal. It just says “Ashton,” has an anonymous cell phone number, and an anonymous webmail address. If you’re thinking “Why would they do that?” forget it, you don’t need to know. If you’re thinking “What a great idea! That would make things so much easier!” more power to you. Just be safe.

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