Get-It-Done Guy explains how to make your business card work for you.
Business Card Design
Make your business card design smart. Less is more. Your “Ten Tips for a Safe Oil Change” don’t belong on your card. Who keeps the business card of someone they just met to use as a daily reference? Only people you don’t actually want thinking about you every day. Leave the back blank so people can write notes.
Never laminate cards or use funky translucent wax paper. Use paper that takes gel ink or ballpoint ink so people can write notes on your card.
Test your design in a scanner. Busy, high-powered people scan business cards. Make sure yours comes in correctly. Put a v by your voice line, m by your mobile number, and f by your fax to help the scanning software. Don’t label your email address “email,” or your website address “website.”
Anyone who can’t figure out that firstname.lastname@example.org is an email address is not someone I want to hear from unless they’re prepared to give me large sums of money. And it’s obvious that quickanddirtytips.com/get-it-done-guy is a website address where you can find links to the effective networking episode and a ton of other amazing info.
Good luck with your cards. Remember: just the essentials, no matter which card it is. Make sure it’s easy for someone to contact you; your card is all about their convenience, not your ego. Include name, phone number, email and a single address. Leave lots of whitespace and use card stock that takes all kinds of ink. And above all, make sure you’re so memorable that you don’t need to leave a card to be remembered.
Stay tuned! In a future episode, I'll cover how to organize those business cards.
This is Stever Robbins. Connect with me on Facebook at Facebook.com/GetItDoneGuy
Work Less, Do More, and have a Great Life!
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