Managing Social Networks

How can you manage more than one social networking account?

Stever Robbins
4-minute read
Episode #43

Today, Small Biz Tech Girl and I talk about social media.

Are you drowning in a sea of social networking sites including your all important LinkedIn account, your Facebook page, a little Twitter on the side, and the obligatory MySpace page among all the others that you are too ashamed to mention? Don't worry, there is a way to manage your social networks and to use them more effectively.

Back to managing your social networks.

I'm a firm believer in marketing yourself and your company through social networks, however, no small business owner has enough time in the day to manage even a fairly passive social networking presence. So how do you whip your social networking efforts into shape to get the most out of them?

I've invited the Get-It-Done Guy to share some ideas of getting a handle on your ever-growing collection of social networking sites.

So, Get-It-Done Guy--what advice do you have for our listeners about managing your social networks?


Hi, Stever Robbins here. I just love social networking. Every day, I happily check my Plaxo Pulse, LinkedIn, Amazon Author Blog, eBay community, Facebook, Friendster, MySpace, Good Reads, Cardscan, Spoke, Flickr, Twitter, Plork, Plunk, Burple, and Plop, plus two professional sites I'm part of. Pathetically, every site I just listed actually exists. It gives me hope for the human race, however, that some of them aren't really social networking sites.

At five minutes each, it would take an hour out of my day to check in with my sites. Unless I'm paid to be a Web 2.0 marketer or I have no real life whatsoever, that's a total waste of time.

To get the most out of social networks, know why you're joining them and use them accordingly. Some sites are good for jobs and recruiting, others are more about sharing tastes or keeping a more personal connection. If you're a small business wanting to use social networking for marketing, find a site where you can reach the people you're likely to market to. LinkedIn has a feature that lets you answer questions posed by people in your network. If you want to establish yourself as an expert, go become a LinkedIn Dear Abby and post pithy, clever answers to people's heart-rending questions. If you're an author, you may choose your Amazon Author Blog as the place where you publish your writing.


About the Author

Stever Robbins

Stever Robbins was the host of the podcast Get-it-Done Guy from 2007 to 2019. He is a graduate of W. Edward Deming’s Total Quality Management training program and a Certified Master Trainer Elite of NLP. He holds an MBA from the Harvard Business School and a BS in Computer Sciences from MIT.