Easy Quiz and Survey Set Up

Add quizzes and surveys to your online marketing efforts.

Aliza Sherman
4-minute read
Episode #43

Hi there, The Digital Marketer here, ready to help you put the power of the Internet and technology to work for your business.

Would you like to add surveys or quizzes to your website, blog or online marketing campaign? Surveys and quizzes can attract users, encourage interactivity and also provide you with some basic profiles of your Web audience.

I love taking quizzes and filling out surveys online as long as they are relatively short. I also want to understand the purpose of these queries. Why is the company or organization asking me these questions?

Reasons For Quizzes or Surveys

There are many reasons to set up quizzes or surveys online, and you need to let your visitors know why you are asking. Some good reasons to ask questions include

  • learning more about your Web audience such as where they are located, their ages and their income levels;
  • learning more about the online habits of your audience such as how often they shop online and what they spend on average;
  • engaging your Web audience in creative ways to provide you with feedback about your site, your company, your products or services; and
  • communicating a message and gauging audience interest or support.

Even if a quiz or survey is meant to be entertaining, you can still gather interesting data and statistics about your site visitors, blog readers, customers and potential customers.

Quiz Versus Survey

When should you use a quiz versus a survey?