Six Ways Wikis Can Work for You

Use Wikis for your business and take advantage of their collaborative and site-building features.

Aliza Sherman
4-minute read
Episode #36

Hi there, The Digital Marketer here, ready to help you put the power of the Internet and technology to work for your business.

Have you been avoiding using wikis for your business because you're not really sure what they are? You've probably used Wikipedia, the largest wiki on the Web, but you might not realize that wikis aren't all collaborative encyclopedias.

I've got to admit that I avoided wikis for years because I just couldn't figure out what they were much less how to use them. Even as I used Wikipedia on a regular basis, the concept of a wiki just didn't resonate with me. But then I had a particular business need and suddenly realized that a wiki would be the perfect solution.

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So what is a wiki? According to the Wikipedia definition, a wiki is "a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content using a simplified markup language." Phew!

Think of a wiki as a basic website where you can create links, embed objects such as images, and basically edit it in a collaborative fashion without having to know HTML. With wikis, collaborative is the operative word, and in the same way you can see revision histories on a Google Doc, a wiki tool lets you see who made what changes and when on your wiki.

So how did I end up using a wiki for a client? I was charged with involving an entire team of employees in the process of developing accounts on social networks to promote their projects. I normally use a Google Doc spreadsheet to make notes on each account I'm setting up, but with a large team involved, the spreadsheet didn't offer enough space for all the detailed information we needed to include.