Jeb Blount answers the question, “Should I send holiday cards?”
My good friend Bill Brown sent an email last week asking me to remind my listeners and readers to enjoy themselves over the next two weeks of the holiday season. Bill’s advice is right on the money. This is the slowest time of year for most B2B salespeople, however, for the next two week’s you have the opportunity to reach out to your customers and prospects by phone, email , snail mail or in person with season’s greetings. At this time of year most people are in a good mood and are willing to take time out of their day to greet you. If possible, be sure to drop of treats, gifts and other goodies to your most important clients. Most importantly though take time to relax, recharge and enjoy with your family and friends.
Speaking of reconnecting, Mat Houchens who is a Senior Commercial Account Specialist for Infinite Energy asks
Jeb, what are your thoughts on holiday cards to customers, prospects, lost customers etc?
Mat, I believe that any time you have the opportunity to send a card or letter to a business relationship for a positive reason you should take it.
Now aside from the political correctness issues we all face today – I’ll leave it up to you whether or not to say Merry Christmas, Happy Hanukah, or Happy Holidays – the most important thing about holiday cards is that they be personalized.
To make the most impact forget the preprinted labels and hand write the address. And always be sure to include a handwritten message on the inside – even if you are just signing your name. There is a huge difference in the impact of an impersonal card and a personalized card and envelope that indicates that you really care. When people believe you care they will remember you in the months to come.
This is Jeb Blount, the Sales Guy. If you have a sales question please send it to firstname.lastname@example.org.
Holiday Card image courtesy of Shutterstock