10 Ways to Build Your Email Marketing List

Great content fuels your digital marketing efforts, but your email marketing list sets it all on fire. The list is the spark. Here's how to beef it up.

Diane S. Thieke
3-minute read

10 Ways to Jumpstart Your Email Marketing List

Tip #1: Choose an email marketing service. Several vendors offer ready-made and custom email newsletter templates, auto-responder emails, integration with social networks like Facebook and content management systems like Wordpress, landing pages, and a variety of other add-ons. MailChimp, Constant Contact and Mad Mimi are three worth checking out.

Tip #2: Create a sign-up form. Plenty of people will want to sign up for your newsletter, so make it easy with a form that they can complete right from the home page of your website. This is a standard feature of email marketing services, which make it so simple that your custom designed form will be ready in just a few clicks.

Tip #3: Integrate with Facebook. Most email marketing services offer the ability to create a Facebook app that puts your subscription form right on your business page.

See also: Which Social Media Networks Are Best for Marketing?


Tip #4: Promote on Facebook, LinkedIn, and Twitter. Give friends and fans a taste of your email content by posting snippets to Facebook. Be sure to encourage them to subscribe for more great content. (And, of course, link to the sign-up form!)

Tip #5: Ask recent customers to subscribe. Send an invitation to those who’ve bought your products or services in the last 6 months, and pair it with an offer – perhaps a discount or coupon. Tread carefully, though. If you send emails to long-ago customers without their permission, it’s spam.

Tip #6: Encourage sharing. Include a “share with a friend” link at the bottom of all your emails.

Tip #7: Offer free downloads. Create useful resources for clients – a worksheet, template, ebook, or checklist – and request an email address before the download can be completed.

See also: 10 Ways to Create More Visual Content

Tip #8: Use your email signature. Incorporate the link to your subscription form at the bottom of all your emails.

Tip #9: Attend trade shows, meet-ups and events. Use offline events to capture email addresses of attendees with a signup form at your booth or table.

Tip #10: At point of purchase. Always ask your customers if they would like to subscribe to your emails, and the best time to ask is when they’re making that transaction with you.

Photo courtesy of ToastyKen on Flickr


About the Author

Diane S. Thieke

Diane S. Thieke is the president and founder of Simply Talk Media, a digital media marketing consultancy. With more than 25 years in digital media and technology, she helps clients build stronger relationships with their customers and communities, using both social and traditional channels.