Effective & Authentic Communication

Are you an authentic communicator?

Lisa B. Marshall
4-minute read

Today we’ll be talking about effective and authentic communication.

Why Do Effective Communication Skills Matter?

Communication counts.

And if you're listening to this podcast, it's likely I'm already preaching to the choir. However, I can't tell you how many people say to me, well, I just don't do that much speaking. Or, in my profession communication is just not that important. In my mind, this is what I hear...

What? How can you possibly think that? I don't care what profession you're in. The ability to inform, motivate, and persuade others in an engaging and compelling manner is ALWAYS important.

Effective Communication Skills Get You What You Want

How we communicate--confidently (or not), positively (or not), persuasively (or not) determines how effective we are at meeting our goals. People who communicate better get promoted faster. People who communicate better get hired. In short, people who communicate better get the things they want. I would argue that effective communication skills are the most important skills for professional (and personal) success.

And perhaps more importantly, when people communicate ineffectively, when they make a communication error, they lose credibility, they lose money, and they lose respect. 

Communication Gaffes Can’t Be Reversed

While it's still fresh in our collective memory, let me remind you of the weird trifecta of public communication gaffes that happened over the past week.

When people communicate ineffectively they lose credibility, they lose money, and they lose respect.

If somehow you missed the news, during the MTV Video Music Awards, award winner Taylor Swift’s acceptance speech was ruined by Kanye West, who took the microphone away from her to express his thoughts on who should have won. South Carolina Congressman Joe Wilson shouted "You lie!" in the middle of a speech by President Barack Obama. And tennis pro Serena Williams lost game, set, and match (and $10,000 in fines), because she yelled and cursed at a line judge.

The thing is, you can’t take back your words. Communication can’t be reversed. Especially in today’s world of cell phones, digital cameras, and YouTube, you never know when your mistake will be posted for the entire world to see, over and over again. (Remember poor Lauren Upton, the 2007 beauty pageant contestant that struggled with her response to a question. Her video has now been viewed over 36 million times).

Your Communication Style Matters

Of course, these examples are extreme. But there was also a more subtle example of the importance of communication skills last week too. I watched a few episodes of HGTV’s Design Star this season and last week was the final episode of this interior design competition. The judges had to decide between two final contestants; one would win their own television show. Neither competitor was a CLEAR winner in terms of design skills--each had their own unique strengths (although I’m sure some will argue that point). In my opinion, ultimately it came down to hosting skills.

Each contestant was very different when it came to their on camera communication style. Contestant, Dan Vickery struggled with eye contact and giggling, which I think was mostly due to nerves. In contrast, contestant Anthony Ballatore was extremely comfortable in front of camera. In fact, his style was described as unorthodox--someone who “is who he is and doesn’t care.”

Here’s what I think, Anthony won the contest because his on camera communication style was viewed as more authentic, engaging, and fun. Especially today in our digitally focused society, we want to engage with authentic people.


About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.