How to Create a Podcast (Part 2)

Podcasting is more popular than ever. Technology has made it so simple to access podcast content that you can listen anywhere at any time. The Public Speaker has savvy tips on creating your own podcast and promoting your own show.

Lisa B. Marshall
5-minute read
Episode #202

In Part 1 of this 3-part mini-series on podcasting I introduced you to Joe and Jen, both of whom recently asked me about getting started in podcasting. They each are interested in deepening and expanding their professional network connections and podcasting is something they are exploring to help them achieve that goal. 

In Part 1, I discussed the importance of thinking about your goals and then determining if podcasting was the best way to meet those goals. I also mentioned the importance of thinking about the type of content that would help you best reach your goals.

How Often Should I Podcast?

Next, after you’ve decided that podcasting is the way to go, you'll want to consider two very important questions:

  1. How often would you like to provide content?

  2. How much time and money do you want to invest?

I can tell you from my own experience, creating high-quality content takes time. For me, consistently creating weekly podcast content for The Public Speaker, in addition to running my business, is very difficult to do and I have the help of editors!

Consistency Is Important

On the other hand, John Lee Dumas, host and creator of Entrepreneur on Fire, is able to successfully create a new podcast 5 days a week. Author Michael Hyatt produces high-quality blog content 3 times a week in addition to a weekly podcast. So before you launch your podcast, it is very important to realistically consider how much time you’ll need to invest in order to consistently create high-quality audio.

If you can’t be consistent, you won’t grow your audience. It’s that simple. 

Of course how often you publish directly impacts that. What’s most important is that you choose a schedule with which you can guarantee consistency. It’s the consistency (not frequency) that matters the most when it comes to building an audience. I can’t emphasize this point enough. 

If you can’t be consistent, you won’t grow your audience. It’s that simple. 

What Help Will You Need?

Before you decide on a schedule, keep in mind that in addition to creating the content, there are other important tasks that need to be done. For example, scheduling, researching and preparing topics, editing the text, (if you are going to use it as a blog post), editing the audio, finding and creating images, creating teasers, finding advertisers, writing advertisements and metadata, developing promotions, etc.

I recommend looking into services such as Odesk, Elance, and Textbroker to find help. You can hire people who are experts at keywords and search engine optimization (SEO). You can also find people who will help you research and write new content, as well as edit your content and handle all the technical aspects of publishing your podcast feed. My suggestion is to focus on the parts you enjoy the most (and that you have time for) and let others help you with the rest.


About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.