Pride capitals, common nouns, and proper nouns.
In today's episode, we’ll talk about capitalization—its overuse and its misuse in the business world.
Let’s talk about why capitalization of some words is a capital idea, and why uppercasing other words could be considered a capital offense.
Meaning Is Key
One reason capitalization matters is that a word’s meaning can change depending on whether it's uppercase or lowercase.
“See those three domiciles over there? Well, I live in the white house.” That’s quite different from, “I live in the White House [capital W, capital H.” That White House is where the president lives.
In English, we capitalize words that are proper nouns—that is, they describe a specific thing or entity. They could be a title, a name, or a specific place such as the president's residence: [THE White House].
We lowercase words that are considered common nouns—that is, they can be used to describe many things, such as any one of the multitude of white-colored houses in the world.
(As an aside, I'll note that in German all nouns and certain pronouns get uppercased; now there's a gratuitous “Das Kapital” reference just waiting to be made. And so I made one.)