Unsubscribe from Everything to Take Charge of Your Inbox

Is your "to read" folder overflowing because you can't find any spare time to catch up? Get-It-Done Guy shows you how unsubcribing from all of your newsletters and updates can help clear up your time for the important things in your life.

Stever Robbins
4-minute read
Episode #352

Are you feeling overloaded? Like there aren't enough hours in the day?

Me, too. And there aren't.

There are supposed to be 38 hours in the day. Unfortunately, "supposed to be" and "are" are two different things. And therein lies the problem. Because the root of the problem is that we have more choice than ever before in human history. And that's supposed to be good. Unfortunately, "supposed to be" and "are" are two different things.

My friend Oswald has a problem: too much to do. He has conferences to put on, real estate to renovate, race horses to breed, and pretzels to sort into piles by topological shape before he eats them. (OK, so he has a few psychological issues, too). He's just surrounded with opportunity and he's miserable. He has no free time to do the things that are important to him, like taking picnics with his shmoopie on Sunday afternoon on the Island of La Grande Jatte.>

Too Much Opportunity Is No Fun

His email inboxes? They're overflowing. He gets newsletters on conferences, real estate deals, race horse breeding, and pretzel baking. (Speaking of, have you subscribed to the Get-It-Done Guy newsletter yet? You must!)

Being a smart guy who believes in the value of good information, he saves all the newsletters and reads them in his spare time...Did I mention that he has no spare time? His "to read" folder is getting very full and half of his email time is spent scanning his inbox for the high-quality newsletters and carefully saving them to read later.

This is madness. And the problem is also the great opportunity: Thanks to the internet, we have unprecedented access to the entire human race's collective learning, articles, wisdom, and cat pictures. All we have to do is choose which to pay attention to. So we choose everything.

We Have Too Much Information

We once lived in a tiny village with 30 other people. We farmed, ate corn meal, and then farmed some more. Sometimes Bessie the cow would give milk and we'd have milk with our corn meal. Back then, opportunities to read really good newsletters was very rare. When we wanted to find out how to get our favorite broodmare to mate with the new breeding stallion, we usually just had to figure it out by trial and error. The results weren't pretty. On the rare occasions we had high quality information and opportunities, we jumped in deeply.

Now, we have access to too much. We want it all and we end up doing nothing in depth, which means we do none of it well. We used to have fewer choices and choosing between the good ones and bad ones was easy. Now we have too many choices and many are good. Choosing between good choices is tough!

What to do? So glad you asked.....


About the Author

Stever Robbins

Stever Robbins was the host of the podcast Get-it-Done Guy from 2007 to 2019. He is a graduate of W. Edward Deming’s Total Quality Management training program and a Certified Master Trainer Elite of NLP. He holds an MBA from the Harvard Business School and a BS in Computer Sciences from MIT.