How to Prioritize Your Life

A prioritization matrix courtesy of the late Stephen Covey can help you figure out your life’s priorities so you don’t waste time on things that don’t matter.?

Stever Robbins
5-minute read
Episode #229

We all like to be over-achievers! Someone says, “achieve,” and we jump right to it. We even achieve multiple things at once (I’ll bet you’re listening to this while driving or working out—am I awesomely psychic, or what?). We make lists of projects we have to do. Then each project becomes a collection of to-do items. We add those to our to-do list. Pretty soon, we have more to-do items than Imelda Marcos has shoes—and Imelda has a lot of shoes.

It’s not easy being her. Imagine being invited to a function. She has a choice of 3,487 pairs of shoes she might wear. How does she decide? Does she organize by color? By how much toe is visible? By number of sequins? My pal Bernice would approve. Or by topological shape? Her boyfriend Melvin would love that. Or how many countries she visited in a given pair? Jet-setting Europa would go wild. It’s too hard a problem. Some theoretical mathematicians speculate solving it will take longer than the lifetime of the universe (just ask Math Dude).

Fortunately, your to-do list is a lot more manageable than Imelda’s closet. Today’s episode is a tribute to the late Steven Covey. He was the author of 7 Habits of Highly Effective People and he recently passed away at the age of much-older-than-me. I don’t know if he invented it, but he certainly popularized one way to think about choosing tasks to do. Here are some tips based upon his wisdom:

Urgency and Importance Are Different

Stephen Covey noticed that we decide a to-do is high priority in two different ways. The first is urgency. Something is urgent if it has to be done now for some reason. The dog is running in circles, crossing its legs, making whimpering noises that mean “Take me for a walk or grandma’s antique carpet is goin’ down.” Delay is not an option.

Other to-dos become high priority because they’re important. Sending in your mortgage payment, for example, needs to be done or the bank will repossess your house. Sending in that payment is high priority. (Of course, some banks repossess your house even if you don’t have a mortgage! Banking is FUN!)

Prioritize Using an Urgent/Important Grid

Make your life easier with a 2x2 grid. Label the rows Important and Not Important. Label the vertical columns Urgent and Not Urgent. Finally, label the upper left quadrant 1, the upper right quadrant 2, the lower left quadrant 3, and the lower right quadrant 4. Each quadrant is a different combination of urgent and important.



Not Urgent




Not Important



When setting priorities, decide which quadrant your activity belongs in. Then use the quadrant to prioritize the activity.

Quadrant I: Omigosh!

Quadrant I contains the urgent and important. It’s the quadrant of Omigosh-hand-me-the-fire-extinguisher. This stuff needs doing, and it needs doing now. Your top priority will be quadrant I activities. When your wife/girlfriend/surrogate baby mama/polyamorous family partner says “The contractions are two minutes apart,” it’s time to shut down World of Warcraft and head to the hospital. And no, you don’t have time to finish your current campaign first.

Quadrant II: Awesomeness

Quadrant II contains the important-but-not-urgent. It’s the quadrant of Becoming Awesome. Most of the things we need to do to become awesome are important, but not urgent. Typical activities that belong in quadrant II would include doing long-term planning, taking classes, spending time with your boyfriend, girlfriend, husband, wife, spousal equivalent, or polyamorous family unit.

Quadrant II is where most personal development activities happen: understanding your deepest values so you can orient your life around them, giving yourself true rest and relaxation so you are in top form, and recaulking the bathtub so the grout doesn’t grow legs and attack you in your sleep.

These are your next priority items, right after quadrant I. Sometimes, these can be even higher priority. If you live your life in quadrant I, always embroiled in urgent emergencies, you must visit quadrant II to create the infrastructure that will handle emergencies before they become urgent. Quadrant II is where you get the highest leverage and biggest boost to your life. It’s where you do prevention, redesign systems, and listen to the Get-it-Done Guy podcast (obviously).

Quadrant II also includes non-work stuff like building friendships, deepening ties with your family, and pursuing spirituality, meaning, and legacy. Those are rarely urgent, but they’re the most important parts of life. Do them now! Don’t wait until they become urgent.


About the Author

Stever Robbins

Stever Robbins was the host of the podcast Get-it-Done Guy from 2007 to 2019. He is a graduate of W. Edward Deming’s Total Quality Management training program and a Certified Master Trainer Elite of NLP. He holds an MBA from the Harvard Business School and a BS in Computer Sciences from MIT.