2 Smart Ways to Build Your Professional Network

Do you need helping building your professional network? Lisa B. Marshall, The Public Speaker, talks with author Jared Easley about how to move your professional network from ordinary to extraordinary.

Lisa B. Marshall
2-minute read

If you’ve been listening to The Public Speaker podcast for a while, you know by now that I consider networking to be one of the most important factors of success.

No matter how talented or smart you are, you still need a network of people who can help you find opportunities, give you advice, and offer support and encouragement.

I recently spoke with Jared Easley, author of Podcasting Good to Great: How to Grow Your Audience Through Collaboration, and he shared some great advice to help you expand your network from ordinary to extraordinary.

First, Jared says to be the “noticer.” Try to make what you’re doing about other people. Look for opportunities to notice other people and promote their skills and abilities. That’ll often cause them to reciprocate. Building relationships where people support and promote each other is like building an army.

I have a friend, a business owner herself, who does this really well. She started a Facebook group in her town where people can promote their business and offer recommendations for other businesses. She also started an informal, monthly coffee group for people in her town who want to network with other business owners. The result? People she’s “noticed’ have reciprocated and her photography business is busier than it’s ever been.

Jared’s second piece of advice is to collaborate on projects. Don’t try to do everything yourself. Try to align yourself with people who share similar ideas and values, but with different strengths and experiences. Combining forces can move your work from ordinary to extraordinary.

If you want to learn more, listen to my full interview with Jared Easley.

This is Lisa B. Marshall, Helping you maximize sales, manage perceptions, and enhance leadership through keynotes, workshops, books, and online courses. Passionate about communication; your success is my business.

If you want even more success in your life, I invite you to read my latest book, Smart Talk and listen to my other podcast, Smart Talk: Inspiring Conversations with Exceptional People.


About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.