9 Ways to Create a Successful Online Presence

Learn what you should be doing to look good online.

Lisa B. Marshall
4-minute read

Today we’ll pick up with part-two of our series on how to create a successful online presence. If you haven’t read part one yet, you might want to do that first.)

How to Create a Successful Online Presence

In the first part of this episode I covered the fundamentals of a solid online presence: keeping it clean, having good spelling and grammar, and keeping the content professional. Today’s we’ll pick up from there with nine more ways to help you rock your online presence (and keep you from getting stoned!)

Tip #1: Be Specific With Your Accomplishments

Are your accomplishment adjectives specific? Or have you written you have “extensive experience”? Or that you are “motivated,” “results oriented,” or “dynamic”? Unfortunately, those words don’t make you unique or stand out. And according to LinkedIn Analytics (which recently released a report), those phrases are the most overused.

Instead of using vague adjectives that leave your online presence under-powered, try to be more specific. Choose words that inform and describe your skills, experiences, and accomplishments more accurately. If you are “innovative,” explain why; if you are “dynamic,” explain how.

To do this, think about your accomplishments--did you create a new innovative system? Then explain the details as an example. Did you act appropriately in an emergency situation? Explain how to shows responsibility and level-headedness. Elaborate about your experiences to add context and concrete evidence of your talents. But don’t include all your stories; you’ll want only include one or two of your best to inspire interest in you. Save the rest of your stories for in-person meetings.

Tip #2: Quantify Your Results

Have you quantified your results? Think about what your chosen words actually mean. The most overused LinkedIn term is “extensive experience.” How extensive? And in what?

Instead try to quantify your experience and accomplishments. Did you increase customer service measures by 25%? Did you increase revenue by 6%? Did you decrease errors by 5%? Quantifying your experience puts it in context. Most good accomplishments increase revenue, decrease costs, or increase customer service.

Tip #3: Review your Key Words

Are your keywords up to date? If you want your content to be found, you’ll need to review the keywords that you have sprinkled throughout your work. Use the Google Keywords Tool to determine which terms are the most commonly used search terms. Have any terms fallen out of favor for newer, fresher words? If so, add in additional subheadings that include the new key words.

Tip #4: Update Your Links

When is the last time you updated your links? As you’ve been adding new content, have you remembered to go back to older content and link to the new content? For example, when this part 2 episode is posted, we’ll need to go back into the part 1 and post the link to this new article. Again, the idea is to increase your chances of your work being found by maintaining and updating your links.


About the Author

Lisa B. Marshall

Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker's Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman's Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.